AI for Business and Marketing

AI can now help with almost every part of running and marketing a business: researching your market, understanding customers, writing content, answering support questions and making sense of your numbers. The challenge is using it well, so your business sounds like you, your facts are right, and your customers trust what you publish.

This course gives owners, marketers and small teams practical, repeatable AI workflows for strategy, content and day-to-day operations. You will build a brand voice guide that AI can follow, set up content and support workflows, analyze real data, and put simple quality and disclosure rules in place.

What you will learn

• How to find the AI use cases that will genuinely save time or grow revenue in your business
• Faster market and competitor research, and how to verify what you find
• Building customer personas and messaging grounded in real customer language
• Writing a brand voice guide that keeps AI content sounding like you
• Workflows for blogs, email newsletters and social media
• Drafting ad copy and landing pages, and planning simple tests
• Using AI for customer support replies and FAQs safely
• Analyzing spreadsheets and reports without being a data expert
• Quality control, disclosure and a simple AI policy for your team

Who this course is for

• Small business owners and solo founders
• Marketers, content creators and social media managers
• Team leads in sales, support or operations
• Anyone who has finished Prompt Writing That Works and wants to apply it to business

The first lesson is a free preview. Every lesson includes ready-to-adapt prompts, a practice task and a quiz.